Blog post
Analytics
🕒 5 min
Tell Me Something I Don’t Know. Wait, DHL Does Know Your Shoppers' Secrets
Trying walking in purchasers’ shoes, fathoming out their needs
“Never have I ever purchased through a marketplace.” Jeez, we aren’t even aware of what a shockingly infrequent statement this is nowadays. Because, did you know that the share of shoppers who don’t use marketplaces is as little as 3%?
Slayed? We’ve just found this out in the DHL report on eCommerce trends 2024. The company did an enormous job surveying 12,000 shoppers from 24 countries to get us the delicious takeaways on what customers expected from online retailers this year.
Here’s another beauty part.
As much as 52% of customers sometimes use retailer apps, fancy that! Naturally, this helps people hunt exclusive offers. But beyond this, according to the DHL findings, they enjoy the retailer apps for these:
- Convenient shopping and digital payment process
- Easy navigation and personalized experience factoring in browsing behavior
And this is huge! Since the beginning of time, we at Amitech Group have gone all in on personalized digital commerce made easy, and looks like we've hit the right path.
To date, alongside several multivendor, multistorefront marketplaces in our portfolio, we’ve built a full-blown Composable Suite of products for you to launch elegantly integrated digital commerce environments, in a matter of hours.
Now, back to the trends, for we’ve got another handful we think is worth the most attention.
Delivery is king
It turns out that high delivery costs are the greatest frustration factor for online shoppers, worldwide. Fair point. And here’s some impressive math from DHL behind the statement:
Stats credit: dhl.com
See how critical it is to provide a good range of reliable delivery providers and return options? We’re so relieved to have already incorporated these into our branded products by default!
Providing undoctored customer reviews never gets old
32% of customers aged up to 45 are frustrated by the absence of customer reviews.
Especially with the Federal Trade Commission’s rule banning fake reviews from this year on, online businesses must be up to their eyeballs struggling to get enough unique testimonials.
Voice assistants are the new black
630% growth in the total value of purchase transactions handled by smart home or voice assistants is expected between 2020 and 2025, globally.
Again, hurry up to align your marketplaces with the accessibility regulations, we’ve reminded you of the penalty risks recently.
Discounts are the forever benefit
After all this time? Always. Unsurprisingly, reduced prices keep being the major benefit for a whopping 85% of customers, with 68% being fans of spending rewards.
With this regard, we can flag up loyalty programs. They are getting increasingly popular with 63% of shoppers. We, for one, have built some of these for our clients.
Creating customer accounts becomes hip
Pleasingly, 70% of online shoppers opt to have accounts with retailers.
This way they can:
- Choose to save payment details, thus checking out much faster during return purchases
- Track their orders and review order history
- Access exclusive loyalty schemes and discounts
Another reminder: we enable quick and repeat order as a default functionality underlying our composable tools.
And that’s a wrap for now. Marketplaces, everyone!
Last updated: November 15, 2024
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Democratizes those royally sophisticated tech phenomena by means of concise copy and occasional wit.
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