Self-Service BigCommerce Connector to Go Live In Days
Customizing our branded DIY online marketplace integration tool, enabling a budget-friendly go-to-market strategy for a small company
PROJECT IN BRIEF
Client
Arch Dancewear is an online commerce business providing premium apparel and accessories for ballet dancers
Industry
eCommerce
services
Custom logic development
System integration and onboarding
Platforms
How could a small, dedicated team scale a high-touch curatorial model into a multivendor marketplace without overwhelming their resources?
While the client needed a seamless way to onboard the multiple brands and expand their catalog, Amitech Group held the key to turning their mission into reality.
That same key has consistently opened up accessible pathways to the highly competitive sales market.
Enough suspense, straight to the point!
PROJECT BACKGROUND
From a handpicked selection to a multivendor marketplace
Arch began as a small private initiative of enthusiasts with a mission to provide curated dancewear collections. Relying on expertise and a high-touch approach, they handpicked products from the world's best brands and boutiques.
This core commitment to curation was the natural foundation for their evolution. To scale their vision, they aimed to move beyond a traditional store and launch what Marketplacer recognized as "an exciting new marketplace initiative in the dance industry."
The ultimate goal was to transform their handpicked selection into a comprehensive, multivendor platform.
CLIENT’S OBJECTIVES
- Obtain a plug-and-play solution to quickly set up the multivendor marketplace
- Enable seamless product data synchronization and customization
VENDOR COMPETITION WIN
To the client, Amitech Group’s BigCommerce SaaS Connector checked most of the boxes, presenting a sensible cost-quality ratio. They scrutinized the team’s experience in integrating and customizing multivendor marketplaces and noted the Marketplacer certification.
Endorsements from Markeplacer, our longstanding partner, further solidified Arch’s confidence in Amitech Group.
CHALLENGE
Ruling out category management overkill
Each Marketplacer update led to the loss of manual category changes, requiring redundant data entry. To prevent data loss, it was critical to rebuild the underlying logic.
The standard Connector logic implied overwriting product categories in BigCommerce with those from Marketplacer. This approach involved the risk of erasing the manual modifications made directly in BigCommerce.
For instance, if a BigCommerce store manager renamed Marketplacer's default category by adding “Top Selling”, the syncing process would revert it to the original default.
SOLUTION
Customized self-service BigCommerce Connector securing category adjustments
Amitech Group’s BigCommerce Connector app facilitated a near-instant marketplace launch for Arch, enabling sales from day one.
To resolve the category sync issue, the team updated the solution’s logic and executed a bulk sync to apply the fix.
The Connector app will now safely preserve any categories that are manually added in BigCommerce, regardless of Marketplacer updates.
This improvement unlocks new functional capabilities:
- Implementing product collections by enabling custom curated categories like “Recommended” or “Top Selling”
- Maintaining multiple category trees within both BigCommerce and Marketplacer to branch subcategories from several root categories
“Our formula for sustained success is simple. The main ingredient is transparent communication with engaged clients. We pair this with an uncompromising commitment to quality assurance. This combination creates a collaborative partnership that allows us to constantly refine our solution, keeping it highly competitive and a pleasure for our clients to use.”
The solution's architecture
BigCommerce Marketplacer Connector system architecture
Tech under the hood
BigCommerce
Underlies the self-service integration app to ensure scalability without complexity. The platform is intuitive for non-technical teams, balancing enterprise-grade B2B commerce features with accessibility and affordability. Enables seamless growth via open APIs, driving omnichannel sales and robust performance.
Marketplacer
Drives the Connector’s multivendor capabilities to help its users scale quickly and efficiently through a marketplace model. Derisks entering the B2B by expanding product ranges without inventory. Providing enterprise-scale functionality, Marketplacer is a user-friendly go-to tool for automating B2B-specific operations.
Marketplace Connector
Amitech Group's hit middleware offers rapid plug-and-play marketplace integration. It facilitates real-time data syncing between BigCommerce and Marketplacer, simplifying the oversight of products, sellers, orders, shipping, and promotions. The API-based tool ensures ease of use and composability, transforming basic stores into scalable, multivendor sales engines with personalized storefront experiences.
ENGINEERING STACK AT A GLANCE
BigCommerce, Amazon Web Services, Marketplacer
Go
ElastiCache for Redis, AWS DynamoDB, CloudWatch, Amitech Group Open API
FEATURE HIGHLIGHTS
- Plug and play SaaS
- Advanced Storefront API for marketplace logic
- Product batch, or bulk upload
- Custom product categories syncing
- In-app monitoring and messaging
Results
“The Connector has been a big time saver in us delivering our platform. The Amitech Team have been great to work with and very responsive.”
“Arch successfully launched independently, achieving maximum speed and benefit with minimal technical adjustments from our team.”
Under 5 days
Minimized time-to-market for the integrated multivendor marketplace
Multivendor support
A wide range of sellers to diversify the catalog with partner products
Curated collections
Premium capability to group unique product selections under custom categories
Custom category syncing
Product categories that were manually added will persist through updates
Multiple category trees
Brand-new feature to implement subcategories from several root categories
THE UNDERLYING MASTERY INGREDIENTS
Engagement model
Fixed Price, monthly Connector fee
Methodology
Scrum
Team composition
- CEO/eCommerce Consultant
- CTO/Technical Product Owner
- Partner & Client Success Manager
- CEO on the client’s side
Last updated: October 16, 2025
ABOUT THE AUTHORS
Master craftsman of bridging gaps, advocating needs, and unearthing unseen business values. Proactive explorer of mutual growth opportunities, treasure-housing unique maps to glorious relationships.
Drives the team’s technical excellence like there are no barriers. Gears the race with real game-changing finds.
Democratizes those royally sophisticated tech phenomena by means of concise copy and occasional wit.
Let’s build something great together!
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